ECON CMU Collaborates with the Bank of Thailand’s Northern Regional Office on Behavioural Economics Pitching Activity to Address Financial Fraud Risks Among Students

On Wednesday, 14 October 2026, at 1.00 p.m., the Faculty of Economics, Chiang Mai University, in collaboration with the Bank of Thailand’s Northern Regional Office, organised a Pitching Idea activity as part of the course 751335 Behavioral Economics in Finance and Investment, taught by Tossapond Kewprasopsak, Ph.D. The activity, entitled “Designing Behavioural Approaches to Prevent Financial Fraud Among University Students”, featured Ms Saranya Iranoppaiboon, Assistant Director, Regional Financial Economy Section, and Ms Pranee Jirakitticharoen, Senior Analyst, from the Bank of Thailand’s Northern Regional Office, who attended the student presentations and provided professional feedback.

The activity aimed to encourage students to apply behavioural economics concepts to analyse financial decision-making and develop preventive approaches suited to the university student context. Students presented proposals based on their analysis of behavioural biases, decision-making processes, risk perception, and environmental factors that may increase vulnerability to financial fraud. These insights were then applied to the design of behavioural interventions and practical measures intended to reduce financial risks.

During the pitching session, students presented their ideas to academic staff and representatives of the Bank of Thailand’s Northern Regional Office. Feedback from professionals experienced in finance and financial fraud prevention enabled students to consider both academic perspectives and practical constraints when translating behavioural concepts into real-world solutions.

The activity also supported active learning by engaging students in problem analysis, intervention design, and presentations. It sought to strengthen analytical and systematic problem-solving skills, enhance awareness of financial fraud risks affecting university students, and provide opportunities to learn directly from financial-sector professionals. Through this approach, the Faculty continued to connect theoretical knowledge with practical financial challenges and professional experience.

Photo/Reported by: Policy, Planning, and Educational Quality Assurance Affairs