ECON CMU Announces One-Minute Values Story Awards, Bringing Organisational Values to Life through Stories and Creative Videos

On Wednesday, 9 September 2026, at 12.00 p.m., the Faculty of Economics, Chiang Mai University, through its Vision Mission Values (VMV) group, announced the winners and presented awards for the “One-Minute Values Story”activity under the “Power of 3 Heroes: Transforming Organisational Culture” project.

The activity invited staff to communicate the Faculty’s values through inspiring written stories and short creative videos, providing tangible examples of values in action and helping to develop Role Models who can inspire positive behaviours across the organisation.

In the Written Story category, two awards of THB 500 each were presented to Mr. MUHAMMAD CHEAWAE for “เมื่อความเร็ว มาพร้อมความใส่ใจ” and Mr. CHALERMSAK SAENGLEE for “ไม่ได้มีแค่กราฟ แต่มีหัวใจ”

In the Outstanding Video category, three awards of THB 3,000 each were presented to Miss. SIYAPHAT TREESAWASPAIBOON, Mr. ASIA SAKDEE, Miss. NAPAPORN PRATUMPONG, and Mr. MUHAMMAD CHEAWAE for “6 Values ไม่ได้มีไว้ท่อง แต่มีไว้ฮา เอ้ย! มีไว้ทำ”; Mr. MUHAMMAD CHEAWAE for “เรื่องเล็กที่ใส่ใจ สร้างเรื่องใหญ่ให้สำเร็จ”; and Mr. CHALERMSAK SAENGLEE for “ค-ท-ป-ม แชร์สุข”

Through creative storytelling and real-life experiences, the initiative seeks to transform organisational values from words into visible and practical behaviours, strengthening understanding, inspiring staff, and supporting the continued development of ECON CMU’s organisational culture.

Photo/Reported by: Corporate Communication and Brand Management