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Abstract:
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The purpose of this research was to study the factors influencing visitors the cultural attraction in Samutsongkhram. The questionnaires were used in the survey from Thai visitors visiting the cultural attraction in Samutsongkhram and analyzed the data by using statistical with Probit Model. The results showed factors that influences to revisit are sex, occupation: student, origin: Central, North or northeast, how to travel, travel companion, number of times traveling, budgets, tourist attractions and marketing promotion.
Keywords: Revisit Tourism, Cultural Attraction, Visitor
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