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Abstract:
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This Research aim to study the situation of aging society in Chiang Mai Province and study differences of factors that affecting seniors’ decisions of living in senior housing in Chiang Mai province by using the questionnaire as a tool to collect data from 400 elderly people who live in Chiang Mai. The result of the study of aging society situation in Chiang Mai Province from 2007 – 2018, found that Chiang Mai has been moving closer to aging society since 2007. For the factors affecting seniors’ decisions of living in Senior Housing in Chiang Mai Province in descending order, process, people, price, physical, promotion, product, and channel distribution respectively.
Keywords : Factors Affecting, Senior Housing, Senior, Chiang Mai Province
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