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Abstract:
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This study proposed to evaluate significant factors level and behavior effect to accommodation type selection among Thai tourist and to determine factor effect to their decision on accommodation type selection in Chiang Mai. Four types of high popularity accommodations were subjected in this study including hotel, hostel, resort and homestay. Primary data were conducted by questionnaire collection. The number of 412 questionnaires were collected randomly.
The study of Thai tourist sample group found that the significant factors effect to the decision on accommodation selection among Thai tourist through several choices of accommodation showed the most significant factor level is marketing at the average of 6.07. The study of tourist behavior showed that most of them selected accommodation located in the City (63.6%). 47.6% of them made a hotel reservation during 12.01 p.m.- 18.00 p.m. 63.3% of the tourist made a reservation through internet system. While several factors effect to tourist selection on 4 different types of accommodation include the factors effect to their decision on hotel reservation which are rental, marketing, security, room type and information service. The factors effect to hostel reservation which are food and beverage price, room type and marketing. The factors effect to resort reservation which are service and hospitality, parking area, advertisement and PR, airport pick up service and traveling purpose. Therefore, those different factors of each accommodation type selection effect to the decision of each accommodation type selection: hotel, hostel, resort and homestay differently.
Keywords: Thai Tourists, Accommodations, Physical Appearance, Service, Tourism
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