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Abstract:
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This research is to study the factors for choosing the type of transportation among tourists in Chiangmai using transportation network applications. The main purposes are 1) to study the factors which affect the demand for choosing the type of transportation via application 2) to analyze the order of magnitude factors affecting for choosing the type of transportation, and 3) to predict the trend of transportation in Chiangmai. The data used in this study is the primary data obtained from samples of passenger who travel by using transport application, the amounting of the sample is 400. The economics model for this study is binary logistic regression analysis.
The most importance factors are using mobile application for travelling and enable to specify the location. In addition, the factors which affect the demand for choosing the type of transportation via application are age, nationality, education duration, exchange rate, traffic jam, passenger refusal, promotion, exterior and interior of the vehicles, reservation via application, and ability to specify the location. Furthermore, the trend of transportation via application will be increased .This study also provides recommendations for the private sector and government. The private should concern and follow new technology information. Moreover, it should impose the standard for prohibition passenger refusal. For government sector, it should legislate for forcing drivers to have public driver’s license and control fares to be optimal level for local transport company.
Key word: Travelling, Type of Transportation, Application, Transportation Network, Uber, Grab Taxi
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