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Abstract:
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This research aims to evaluate the willingness to pay for conserving Doi Phu-Kha National Park, Nan Province, and the analysis on the factors determining the willingness to pay for 2 hypothetical projects, 4 cases. The information was collected from 400 sample Thai visitors who visited the National Park, and the data was analyzed with Tobit model application using Maximum Likelihood Estimation (MLE) technique. The study found that the amount tourists are willing to pay for conserving of the Doi Phu-Kha National Park: the 1st conservation projects is 53.40 baht per person, the 2nd conversation projects is 84.57 baht per person and the 1st development projects is 97.59 baht per person, the 2nd development projects is 91.83 baht per person. The factors affecting the tourist's willingness to pay were status, family, education, occupation and income.
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